The Fast-Changing World Of Sports Sponsorships

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Ultimately, Durant says he wanted his YouTube sneakers to represent his enthusiasm for the platform -- and the result's a daring pair that looks great. If you buy something via one of these links, we may earn an affiliate commission. All merchandise really helpful by Engadget are selected by our editorial staff, unbiased of our guardian firm. A few of our tales include affiliate links. For Nike, in fact it isn't the primary time it collaborates with a tech firm on a pair of special edition basketball sneakers. Just last yr, Nike introduced the PG 2.5 x PlayStation for the LA Clippers' Paul George, which paid homage to Sony's classic console. Since that is probably never going to happen, although, you may get the Nike KD12 "YouTube" on October 26th for $150. Up next, maybe Nike ought to create a pair for Durant that's Twitter-themed, as a result of we all know how much he loves to tweet -- even if sometimes he has to do it from a ghost account.

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