Are Smaller Firms Truly Able To Take Benefit Of Social Media

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Abstract: In recent years the adoption of ICT by smaller enterprises has been growing thanks to rates reduction, diffusion of digital solutions in SaaS modality, cloud computing and ICT consumerization. Nonetheless, this is a little-identified model, with nevertheless unknown implications on management and organization. Social media are often introduced for the reason that they are "trendy", for the reason that companies feel "forced" to use them, as "all competitors do it". For this purpose it is not sufficient to know how considerably little enterprises use social media, but it is necessary to have an understanding of how smaller enterprises use them. Data has been collected by internet websites evaluation, a questionnaire survey and interviews with entrepreneurs and/or ICT/Promoting managers. The study, even so, has highlighted the existence of a wide range of various scenarios. The aim of the paper is to have an understanding of if little enterprises are in a position to fully exploit social media potentialities. Social media open up a new way of doing company, based on revolutionary concepts such as sharing, collaboration and co-creation. Entrepreneurs mentality tends to make a difference in these organizations, and in specific entrepreneurs capacity to conceive new methods of undertaking business and his willingness to get involved with new initiatives. To this finish a sample of 48 Italian smaller firms is analyzed. With each other with low innovative enterprises, in reality, there are also other tiny companies that are extremely open to the use of social channels and interactive technologies and capable to take complete benefit of their adoption. On the other hand tiny is known about how smaller enterprises use these technologies and in certain social media. Benefits show that, even though social media are very frequent amongst tiny enterprises, they are not always in a position to use these tools in a really lucrative way.

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